Story of Stuff

I was profoundly moved by The Story of Stuff this week, which a client introduced on Monday. Please take the time to watch.

Since watching this on Tuesday, I’ve had a strong realization: I don’t want to raise kids super-saturated by marketing messages. Think about it: Saturday morning cartoons are one long commercial designed to teach kids that you’re supposed to want STUFF for happiness. Toucan Sam and Tony the Tiger are teaching kids that the only way breakfast can be satisfying is if you use a chintzy plastic spoon shaped like a rocketship (free with 3 UPC codes!) and ONLY if you’re eating the newest version with the marshmallow shaped donut clusters that turn your milk purple.

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